Which of the five senses brings back your memories most sharply? For me it is definitely the sense of smell. A certain kind of smell of a body spray takes me instantly to my high school days. The smell of a certain lotion brings back memories of a dear friend and so on …
Now let’s take a look at this…
People, most especially celebrities are made brand ambassadors and are given products of some specific brands free of charge and all they have to do is use the products. By doing so even without speaking about it the product can sell itself if it is indeed attractive and good.
According to 2 Corinthians 2:14, the bible says that “but thanks be to God, who in Christ always leads us in triumphal procession, and through us spreads the fragrance of the knowledge of him everywhere”.
We(believers) have been given something we did not deserve but Christ made it possible and so to pay for that thing we have been made brand ambassadors of Jesus Christ, who is the sweet long lasting fragrance money cannot buy. All we need to do is wear Him every single day, and by wearing Him we become more like Him and as we set out He (the fragrance) does the speaking and selling.
God is the chief Marketer who always leads us in triumphal procession, so with God selling, will you bring back your products home without anyone buying or asking of it?
Well, I always say that our characters are like fragrances, even though it is not tangible it has the ability to touch hearts and draw them closer to us.
Since we are in Christ who is the vine and we are His branches we must bear fruit and not just any fruit but good ones in abundance. (John 15:5)
Galatians 5:22-23 says that “but the fruit of the spirit is love, joy, peace, patience, faithfulness, gentleness, self-control; against such things there is no law.
As a brand ambassador of the fragrance of Christ, bearing these attractive fruits above or with these as your character traits you are surely going to endorse more brands and that means more benefits for you and those that are going to see the products through you.
May God help us all be better ambassadors of the Jesus brand Amen.